A curated reading path built specifically for tradespeople — ordered from "start here" to "go deeper," grouped by what you're trying to solve.
Start with books 1 and 2 before anything else. The E-Myth Revisited specifically addresses the trap most tradespeople fall into — technical expertise doesn't automatically translate to business success. The core message: work on your business, not just in it.
Written for exactly this situation — a skilled tradesperson who starts a business and gets trapped working in it instead of on it. The #1 book every contractor recommends first.
Amazon link comingReframes how you think about money, assets vs. liabilities, and why trading time for dollars has a ceiling. Short, story-driven, very easy read. Changes how you see business ownership.
Amazon link comingFixes the #1 contractor problem: revenue comes in, expenses eat it, nothing left. Teaches a simple bank account system so you pay yourself first — no accounting degree needed.
Amazon link comingWritten for small business owners who hate spreadsheets. Explains P&L, labor efficiency, and what your numbers actually mean in plain English. Highly practical for a trade business.
Amazon link comingThe Entrepreneurial Operating System (EOS) — a complete framework for running a business: vision, people, processes, meetings. Used by thousands of trade contractors. Pairs perfectly with E-Myth.
Amazon link comingHow to stop chasing every job and fire bad clients. Teaches you to identify your best customers, double down on them, and grow without chaos. Perfect for integrators scaling from 1 to a team.
Amazon link comingHow to design your business so it runs without you. Practical systems for delegation — ideal once you have a small team and want your life back.
Amazon link comingFBI hostage negotiator teaches you how to close deals, handle price objections, and negotiate contracts. The most practical sales book for someone who hates being "salesy."
Amazon link comingA short parable (2-hour read) about building a business through giving value and referrals rather than chasing customers. Especially relevant for a membership/community model like IC.
Amazon link comingBreaks down the 4 personality types you'll encounter in customers, employees, and partners — and how to communicate with each. Huge for team management and client relationships.
Amazon link comingLow-Voltage Lowdown · Ep. 7
Career entry guidance for the low-voltage industry — what to expect, how to get started, and what it takes to build a path in the trade.
Watch on YouTube →Industry Insights
A real look at what's involved in launching a systems integration business — the skills, investment, and mindset you need before you start.
Watch on YouTube →IC Training
Mounting, cable runs, NVR setup, and camera positioning fundamentals for residential and small commercial jobs.
Link comingIC Training
Best practices for running Cat6, patch panels, rack organization, and delivering a clean install the customer can show off.
Link comingContractor Marketing Tips
How to set up, optimize, and maintain your Google Business Profile so you show up in local search and Maps results.
Link comingContractor Growth Network
Turn site visits into signed proposals. Covers consultative selling, handling objections, and following up without being pushy.
Link coming